Dirk Van Saene

Dirk Van Saene

25/09/2017
Ann Demeulemeester

Ann Demeulemeester

24/09/2017
Dries Van Noten

Dries Van Noten

23/09/2017
Detail Dries Van Noten

Detail Dries Van Noten

22/09/2017
Raf Simons

Raf Simons

21/09/2017
United music of Brussels @ STIJL

United music of Brussels @ STIJL

09/09/2017
Haider Ackermann

Haider Ackermann

08/09/2017
Bags Lemaire

Bags Lemaire

07/09/2017
Dries Van Noten becomes baron

Dries Van Noten becomes baron

19/07/2017
Today, king of tailoring Dries Van Noten was awarded the honorary title of baron. The world-renowned...
Installations by Gioia, Walter and Jacqueline

Installations by Gioia, Walter and Jacqueline

24/04/2017
Last Thursday, the highly-anticipated centre for Fashion And Design – MAD – finally opened its recycled...
When two artists meet

When two artists meet

17/04/2017
His obscenity is never obscene – Jean Genet A contemporary trend for fashion exhibitions has prompted...
Interview with Gioia Seghers

Interview with Gioia Seghers

19/03/2017
How did it all get started? I graduated from La Cambre in 2012 and my final collection was backed...
Finding the Extraordinary in the Ordinary

Finding the Extraordinary in the Ordinary

10/03/2017


Good fashion designers create garments that flatter, feel good and last a lifetime; great fashion designers can do this while reflecting on the world around them. In the case of Vetements, that world is the fashion industry itself. Since their debut in 2014, Vetements ensured shockwaves of change. Streetwear silhouettes worn by street-cast models presented in the most unlikely of spaces – from a gothic church to a Chinese restaurant – put the Parisian collective on the map as the new rebels to look out for.

The label is known for their deconstruction of everyday garments. For SS17 took it one step further: almost every garment was produced in collaboration with an iconic brand. From Canada Goose to Dr. Martens, passing by Carhartt and Eastpak – Vetements continued their reflection on the function of clothes in our everyday lives, and how they define the identity of their wearers.

It's about finding those silhouettes that could fit right into a Hans Eijkelboom series. The hoodie, the leather boots, the bomber – all the streetwear classics were appropriated and reworked. Thus Vetements continues to flirt with the ordinary, the uniform, down to the borderline tacky (Juicy Couture tracksuits still feel more Paris Hilton than Parisian high fashion).

This isn’t real design. A child could’ve done this.

The artworks in Centre Pompidou – where the summer collection was presented – must’ve heard similar criticism uttered by passing tourists. Stroke of genius or easy marketing trick? That’s up to you to decide.