MORE AW17 COLLECTIONS: MEN

MORE AW17 COLLECTIONS: MEN

13/10/2017
Brace the brisk winds and stay warm in style this season…STIJL Men’s AW17 collections have arrived:   HAIDER...
DISCOVER THE NEW AW17 COLLECTIONS

DISCOVER THE NEW AW17 COLLECTIONS

27/09/2017
Baby, it’s getting cold outside… But do not despair, the AW17 collections have arrived and we have more...
NEW IN STORE: Y-PROJECT

NEW IN STORE: Y-PROJECT

26/09/2017
The good, the bad and the ugly. A trio of labels that were once relied upon religiously. But at some...
Dries Van Noten becomes baron

Dries Van Noten becomes baron

19/07/2017
Today, king of tailoring Dries Van Noten was awarded the honorary title of baron. The world-renowned...
Installations by Gioia, Walter and Jacqueline

Installations by Gioia, Walter and Jacqueline

24/04/2017
Last Thursday, the highly-anticipated centre for Fashion And Design – MAD – finally opened its recycled...
When two artists meet

When two artists meet

17/04/2017
His obscenity is never obscene – Jean Genet A contemporary trend for fashion exhibitions has prompted...
Interview with Gioia Seghers

Interview with Gioia Seghers

19/03/2017
How did it all get started? I graduated from La Cambre in 2012 and my final collection was backed...
How the modern-day master reinvented the Flemish tapestry.

How the modern-day master reinvented the Flemish tapestry.

11/03/2017
Dries Van Noten’s menswear collection was a prelude to those hot summer nights we’re all aching...
Finding the Extraordinary in the Ordinary

Finding the Extraordinary in the Ordinary

10/03/2017
Good fashion designers create garments that flatter, feel good and last a lifetime; great fashion...
Unlikely Muses: the city of Staphorst

Unlikely Muses: the city of Staphorst

09/03/2017
While the fashion industry is still struggling to publically pronounce a reply in face of recent political...
NEW collection summer 2017

NEW collection summer 2017

15/02/2017
Now in stores.
Coming soon

Coming soon

01/02/2017
The new collection will be available soon. Stay tuned!
Finding the Extraordinary in the Ordinary

Finding the Extraordinary in the Ordinary

10/03/2017


Good fashion designers create garments that flatter, feel good and last a lifetime; great fashion designers can do this while reflecting on the world around them. In the case of Vetements, that world is the fashion industry itself. Since their debut in 2014, Vetements ensured shockwaves of change. Streetwear silhouettes worn by street-cast models presented in the most unlikely of spaces – from a gothic church to a Chinese restaurant – put the Parisian collective on the map as the new rebels to look out for.

The label is known for their deconstruction of everyday garments. For SS17 took it one step further: almost every garment was produced in collaboration with an iconic brand. From Canada Goose to Dr. Martens, passing by Carhartt and Eastpak – Vetements continued their reflection on the function of clothes in our everyday lives, and how they define the identity of their wearers.

It's about finding those silhouettes that could fit right into a Hans Eijkelboom series. The hoodie, the leather boots, the bomber – all the streetwear classics were appropriated and reworked. Thus Vetements continues to flirt with the ordinary, the uniform, down to the borderline tacky (Juicy Couture tracksuits still feel more Paris Hilton than Parisian high fashion).

This isn’t real design. A child could’ve done this.

The artworks in Centre Pompidou – where the summer collection was presented – must’ve heard similar criticism uttered by passing tourists. Stroke of genius or easy marketing trick? That’s up to you to decide.